{"id":14001,"date":"2017-05-11T00:00:00","date_gmt":"2017-05-10T22:00:00","guid":{"rendered":"https:\/\/blog.invinic.com\/forget-the-waitrose-sherry-3-jerez-wines-you-need-to-try"},"modified":"2017-10-05T14:44:51","modified_gmt":"2017-10-05T12:44:51","slug":"forget-the-waitrose-sherry-3-jerez-wines-you-need-to-try","status":"publish","type":"post","link":"https:\/\/blog.invinic.com\/en\/forget-the-waitrose-sherry-3-jerez-wines-you-need-to-try","title":{"rendered":"Forget the Waitrose Sherry: 3 Jerez wines you need to try"},"content":{"rendered":"

You might have a bottle of <\/span>Waitrose Sherry<\/b> tucked away in a cupboard somewhere. Maybe you serve it to your grandmother at Christmas, or you splash a little on your midweek stir fry. Perhaps you even drink it. While there\u2019s nothing explicitly wrong with Waitrose Sherry or other supermarket own-brand <\/span>fortified wines<\/b><\/a>, we\u2019ve got good news for <\/span>Sherry<\/span><\/a> fans: You can do better.<\/span><\/p>\n

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What\u2019s wrong with buying Waitrose Sherry?<\/strong><\/h2>\n

Look, there\u2019s nothing exactly <\/span>wrong<\/span><\/i> with buying Waitrose Sherry, or Tesco Port, or whatever the case may be. Own-brand supermarket wine tends to be quite affordable, and you can pick it up conveniently as you shop for toilet paper or eggs.<\/span><\/p>\n

And there\u2019s the issue: Waitrose Sherry and similar own-label wines are often treated as commodities by the retailers. Yes, it\u2019s really <\/span>wine from Jerez<\/b><\/a>, but there are a few good reasons why it\u2019s not going to be the best expression of the region:<\/span><\/p>\n