{"id":14034,"date":"2017-06-30T00:00:00","date_gmt":"2017-06-29T22:00:00","guid":{"rendered":"https:\/\/blog.invinic.com\/3-great-white-wine-brands-that-wont-cost-you-a-fortune"},"modified":"2018-02-15T16:23:32","modified_gmt":"2018-02-15T15:23:32","slug":"3-great-white-wine-brands-that-wont-cost-you-a-fortune","status":"publish","type":"post","link":"https:\/\/blog.invinic.com\/en\/3-great-white-wine-brands-that-wont-cost-you-a-fortune","title":{"rendered":"3 great white wine brands (that won’t cost you a fortune)"},"content":{"rendered":"

How many white wine brands<\/strong> can you think of? Familiar and recognisable brands provide reassurance for people buying wine, but the notion of wine brands can sometimes upset wine purists (read: snobs). We’re going to talk a little bit about why you don’t hear more about white wine brands, and then pick out three of the best brands that a) you’re sure to love, b) won’t cost you a fortune and c) prove the value of branding in wine.<\/p>\n

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The “controversy” of wine brands<\/strong><\/h2>\n

The idea of branding (or marketing in general) is sometimes frowned upon by wine producers. There’s a stigma attached to it. It sounds a bit too commercial and businesslike for the great ch\u00e2teaux of Bordeaux<\/a><\/strong> and bodegas of Ribera del Duero<\/strong><\/a>. They’re farmers after all, right? Most “serious” winemakers will tell you that they are selling a natural product with a sense of place (they might even say “terroir<\/em>“), and not a “brand” at all.<\/p>\n

The truth is that branding is huge in wine. It’s absolutely crucial, especially at the very high end. Ch\u00e2teau Mouton<\/a> Rothschild<\/a><\/strong>,\u00a0at hundreds of euro per bottle,\u00a0<\/strong>is just as much a “brand” as supermarket stalwart Mouton Cadet. Ch\u00e2teau Haut-Brion is a brand, Vega Sicilia<\/strong><\/a> is a brand… Shall we go on?<\/p>\n

Like it or not, wine brands are important, and white wine brands doubly so. Many of the most casual wine drinkers are those that simply pick up a bottle of white wine now and again, and here is where branding matters most.<\/p>\n

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What great white wine brands have in common<\/strong><\/h2>\n

If you’re reading this blog, let’s assume that you’re at least\u00a0interested<\/em> in wine, and more likely you’re a wine lover. It’s important to remember (and too easy to forget) that most people out there have a passing interest in wine\u00a0at best<\/strong>. They don’t know much about wine, and they don’t need to know much about wine. They don’t care, frankly. Wine brands help these disinterested people to pick out a bottle and get on with their day.<\/p>\n

Great white wine brands have a few things in common, thankfully.<\/p>\n