{"id":14541,"date":"2012-05-29T00:00:00","date_gmt":"2012-05-28T22:00:00","guid":{"rendered":"https:\/\/blog.invinic.com\/vinexpo-asie-pacific-2012"},"modified":"2017-10-05T14:19:53","modified_gmt":"2017-10-05T12:19:53","slug":"vinexpo-asie-pacific-2012","status":"publish","type":"post","link":"https:\/\/blog.invinic.com\/fr\/vinexpo-asie-pacific-2012","title":{"rendered":"Vinexpo Asie-Pacific 2012"},"content":{"rendered":"<div>Apr\u00e8s son succ\u00e8s retentissant en 2010, <a title=\"Vinexpo Asie-Pacific\" href=\"http:\/\/www.vinexpo.com\/en\/actualites\/news\/asia-pacific-vinexpo-hong-kong\/\">Vinexpo Asie-Pacific<\/a>, l&rsquo;Exposition International du\u00a0vin pour l&rsquo;Asie et le Pacifique, se tiendra \u00e0 Hong Kong les 29, 30 et 31 mai 2012.<\/div>\n<div>En 2010, Vinexpo Asie-Pacific eut 882 exposants venus de 35 pays, qui pour trois jours,\u00a0offrirent la plus large gamme de vins \u00e0 plus de 12.600 visiteurs et professionnels qui\u00a0sont venus de tous les pays de l&rsquo;Asie-Pacifique.<\/div>\n<div>Selon la derni\u00e8re \u00e9tude de IWSR\/Vinexpo, Asie conna\u00eetront la plus forte hausse sur les\u00a0march\u00e9s du vin dans les 5 prochaines ann\u00e9es avec une croissance annuelle de 5%, par\u00a0rapport \u00e0 la moyenne mondiale qu&rsquo;est inf\u00e9rieure \u00e0 1%. Asie-Pacifique reste le principal\u00a0consommateur de boissons alcoolis\u00e9es, et que 50,6% de la consommation totale de boissons\u00a0alcoolis\u00e9es dans le monde a lieu en Asie. C&rsquo;est pourquoi le march\u00e9 des vins et spiritueux\u00a0en Asie est particuli\u00e8rement forte. Ayant supprim\u00e9 les taxes sur le vin, Hong Kong est\u00a0devenue la porte d&rsquo;entr\u00e9e vers l&rsquo;Asie pour l&rsquo;importation de vins. Hong Kong est belle et\u00a0influente en Asie, ce qui en fait un endroit avantageux pour la tenue d&rsquo;\u00e9v\u00e9nements\u00a0internationaux tels que Vinexpo Asia-Pacific.<\/div>\n<div><\/div>\n<div>Au cours de cette exposition, participeront plus de 1050 exportateurs et producteurs de\u00a0vin provenant de 28 pays. En outre, il sera visit\u00e9 par 14-15000 professionnels venus de\u00a0toute la r\u00e9gion Asie-Pacifique. Ces visiteurs viennent de tous les secteurs: le commerce\u00a0(importation, exportation, vente), commerce de d\u00e9tail, les hypermarch\u00e9s et les\u00a0supermarch\u00e9s, l&rsquo;hospitalit\u00e9 (caf\u00e9s, restaurants et h\u00f4tels), duty free (boutiques hors\u00a0taxes, compagnies a\u00e9riennes, maritimes\/de croisi\u00e8re), et le commerce \u00e9lectronique.<\/div>\n<div><\/div>\n<div>Il serait int\u00e9ressant de conna\u00eetre la perception qu&rsquo;ils ont des vins espagnols, son\u00a0positionnement sur le march\u00e9 et les possibilit\u00e9s pour les \u00e9tablissements vinicoles\u00a0espagnoles de r\u00e9ussir dans la r\u00e9gion Asie-Pacifique. De nombreux experts s&rsquo;accordent sur\u00a0certains points:<\/div>\n<div>\n<ul>\n<li>Il y a une grande ignorance des vins\u00a0<a href=\"https:\/\/www.invinic.com\/fr\/vin\/pays-espagne\" target=\"_blank\" rel=\"noopener\">espagnols<\/a>. Cependant, la perception de l&rsquo;Espagne est\u00a0positive et relativement bien connue pour le flamenco, les tapas et les sports.<\/li>\n<li>Il n&rsquo;y a pas des importateurs sp\u00e9cialis\u00e9s dans les vins espagnols, ni les magasins ou\u00a0restaurants.<\/li>\n<li>L&rsquo;Espagne n&rsquo;a pas encore r\u00e9agi au ph\u00e9nom\u00e8ne de vin \u00e0 Hong Kong. Il y a peu de campagnes de\u00a0p\u00e9n\u00e9trer le march\u00e9 et de promouvoir les vins espagnols.<\/li>\n<li>Les importateurs et les acheteurs se plaignent que les \u00e9tablissements vinicoles ne font\u00a0pas de suivi en raison, l&rsquo;information est mauvaise et g\u00e9n\u00e9ralement pas traduit dans la\u00a0langue anglaise ou autre, la grande majorit\u00e9 des partenaires parlent \u00e0 peine anglais.<\/li>\n<li>Espagne n&rsquo;a pas de strat\u00e9gie en tant que pays pour promouvoir leurs vins.<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<div>Les \u00e9tablissements vinicoles et les professionnels espagnols devraient se rendre compte que Hong Kong est la porte d&rsquo;entr\u00e9e \u00e0 l&rsquo;immense march\u00e9 asiatique, parce que les taxes ne sont pas pay\u00e9s et ne mettent pas des probl\u00e8mes pour l&rsquo;exportation de vins. En fait, il est plus facile d&rsquo;exp\u00e9dier du vin \u00e0 Hong Kong que pour les Canaries, qui est tr\u00e8s pratique pour effectuer des d\u00e9gustations ou des foires pour la promotion et pour trouver des acheteurs dans\u00a0la r\u00e9gion. La ville est devenue un centre pour le commerce du vin dans le monde et\u00a0d\u00e9sireux d&rsquo;apprendre. Bien que pour l&rsquo;instant l&rsquo;attention des acheteurs se concentre sur\u00a0<a href=\"https:\/\/www.invinic.com\/fr\/vin\/region-bordeaux\" target=\"_blank\" rel=\"noopener\">Bordeaux<\/a>, avant ou apr\u00e8s le march\u00e9 asiatique cherchera vins d&rsquo;autres r\u00e9gions et donc le\u00a0vin espagnol doit \u00eatre pr\u00e9sent ce march\u00e9 le plus t\u00f4t possible.<\/div>\n<div>Jusqu&rsquo;\u00e0 pr\u00e9sent, les vins espagnols qui ont de la meilleure r\u00e9ception dans le march\u00e9 asiatique sont Vina Gravonia Crianza (Vina Tondonia,\u00a0<a href=\"https:\/\/www.invinic.com\/fr\/vin\/region-rioja\" target=\"_blank\" rel=\"noopener\">Rioja<\/a>) et Marco Real Reserve 2005 (<a href=\"https:\/\/www.invinic.com\/en\/producer\/bodegas-marco-real\" target=\"_blank\" rel=\"noopener\">Bodegas Marco Real<\/a>, D.O.\u00a0<a href=\"https:\/\/www.invinic.com\/fr\/vin\/pays-espagne\/region-navarra\" target=\"_blank\" rel=\"noopener\">Navarra<\/a>), qui sont dans le top 10 des meilleurs vins de la revue Wine in China. Parmi le top 50 sont \u00e9galement San Rom\u00e1n et\u00a0<a href=\"https:\/\/www.invinic.com\/fr\/mauro-prima-2009\" target=\"_blank\" rel=\"noopener\">Prima<\/a>\u00a0(<a href=\"https:\/\/www.invinic.com\/fr\/producteur\/bodegas-y-vinedos-maurodos\" target=\"_blank\" rel=\"noopener\">Bodegas Maurodos<\/a>), et Muga Reserve (<a href=\"https:\/\/www.invinic.com\/fr\/producteur\/bodegas-muga\" target=\"_blank\" rel=\"noopener\">Bodegas Muga<\/a>).<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s son succ\u00e8s retentissant en 2010, Vinexpo Asie-Pacific, l&rsquo;Exposition International du\u00a0vin pour l&rsquo;Asie et le Pacifique, se tiendra \u00e0 Hong Kong les 29, 30 et 31 mai 2012. En 2010, Vinexpo Asie-Pacific eut 882 exposants venus de 35 pays, qui pour trois jours,\u00a0offrirent la plus large gamme de vins \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[350],"tags":[425],"class_list":["post-14541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saviez-vous","tag-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vinexpo Asie-Pacific 2012 | Blog INVINIC<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s son succ\u00e8s retentissant en 2010, Vinexpo Asie-Pacific, l&#039;Exposition International 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