{"id":14642,"date":"2014-06-18T00:00:00","date_gmt":"2014-06-17T22:00:00","guid":{"rendered":"https:\/\/blog.invinic.com\/creative-wine-labels"},"modified":"2017-10-05T14:20:13","modified_gmt":"2017-10-05T12:20:13","slug":"creative-wine-labels","status":"publish","type":"post","link":"https:\/\/blog.invinic.com\/fr\/creative-wine-labels","title":{"rendered":"Creative Wine Labels"},"content":{"rendered":"

Sur le march\u00e9 du vin en cours, o\u00f9 sans cesse de nouvelles marques se posent, il est important de se d\u00e9marquer de la concurrence. Non seulement il est n\u00e9cessaire de souligner avec haute qualit\u00e9 ou le go\u00fbt, mais aussi avec l’ext\u00e9rieur de la bouteille, avec l’apparence et l’emballage<\/i> cr\u00e9ative et originale. De cette fa\u00e7on, vous pouvez rejoindre l’attention des clients, et les gens parlent sur le produit.<\/p>\n

Aujourd’hui, nous allons vous montrer trois caves \u00e0 vin de l’Espagne, qui ont collabor\u00e9 avec des agences de marketing innovantes, et qui ont mis en \u009cuvre cette nouvelle forme de pr\u00e9sentation de vin dans un excellent moyen. Ils ont obtenu de se distinguer de la concurrence, et \u00e0 attirer l’attention sur leurs nouveaux vins et caves \u00e0 vin.<\/p>\n

Matsu<\/strong>
\n\"matsu\"<\/a>
\nLa cave \u00e0 vin Matsu, avec appellation d’origine Toro, s’appuie sur les \u00e9tiquettes visuelles, qui montre le client exactement ce qu’il ach\u00e8te: Trois g\u00e9n\u00e9rations de vin, repr\u00e9sent\u00e9 par le jeune \u00ab\u00a0P\u00edcaro\u00a0\u00bb<\/a>, la maturit\u00e9 \u00ab\u00a0Recio\u00a0\u00bb<\/a>, et \u00ab\u00a0El Viejo\u00a0\u00bb<\/a> pour les plus anciens. Le nom et la photo de la bouteille correspond \u00e0 des caract\u00e9ristiques et la personnalit\u00e9 des vins.<\/p>\n

Spanish White Guerrilla<\/strong><\/p>\n

\"Screen<\/a><\/p>\n

Cette collection de vins, Spanish White Guerrilla Collection<\/a>, se compose des meilleurs c\u00e9pages blancs au monde, et ils ont \u00e9t\u00e9 cultiv\u00e9es dans La Rioja. Ceux-ci viennent de l’Espagne (Albari\u00f1o et Verdejo), de France (Chadonnay, Viognier et du Sauvignon Blanc), ainsi que de l’Allemagne froid (Riesling et Gew\u00fcrztraminer). Chaque membre de cette gu\u00e9rilla a sa propre bouteille, avec sa propre image, qui se r\u00e9f\u00e8re \u00e0 l’origine et la personnalit\u00e9 du vin.<\/p>\n

Loco, de Bodegas Canopy<\/strong><\/p>\n

\"loco\"<\/a><\/p>\n

La cave \u00e0 vin Canopy<\/a> \u00ab\u00a0joue\u00a0\u00bb avec le nom du vin: Il appelle son premier vin blanc Loco (qui en espagnol signifie \u00abfou\u00bb). Se r\u00e9f\u00e9rant \u00e0 son nom, le vin est livr\u00e9 dans une sorte de camisole de force, avec le nom, la cave \u00e0 vin, et d’autres informations d’une \u00e9tiquette ordinaire. Sans aucun doute un produit qui attire beaucoup d’attention.<\/p>\n

Une tendance \u00e0 la hausse<\/strong><\/p>\n

Voici trois exemples de la tendance croissante \u00e0 l’originalit\u00e9 dans l’emballage et les \u00e9tiquettes de vin.
\nCette boisson quitte peu \u00e0 peu son image traditionnelle, et a renouvel\u00e9 son apparence, afin d’attirer un public plus jeune, qui sont \u00e0 la recherche de bons vins, mais qui aussi s’adapter \u00e0 leur image et caract\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sur le march\u00e9 du vin en cours, o\u00f9 sans cesse de nouvelles marques se posent, il est important de se d\u00e9marquer de la concurrence. Non seulement il est n\u00e9cessaire de souligner avec haute qualit\u00e9 ou le go\u00fbt, mais aussi avec l’ext\u00e9rieur de la bouteille, avec l’apparence et l’emballage cr\u00e9ative et […]<\/p>\n","protected":false},"author":3,"featured_media":11168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[350],"tags":[],"class_list":["post-14642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saviez-vous"],"yoast_head":"\nCreative Wine Labels | Blog INVINIC<\/title>\n<meta name=\"description\" content=\"Sur le march\u00e9 du vin en cours, o\u00f9 sans cesse de nouvelles marques se posent, il est important de se d\u00e9marquer de la concurrence. Non seulement il est\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.invinic.com\/etiquetas-de-vino-creativas\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Wine Labels | Blog INVINIC\" \/>\n<meta property=\"og:description\" content=\"Sur le march\u00e9 du vin en cours, o\u00f9 sans cesse de nouvelles marques se posent, il est important de se d\u00e9marquer de la concurrence. 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