If you’ve ever received a Veuve Clicquot gift box from a friend or loved one, you surely remember it. Of all the Champagne houses, Veuve Clicquot’s brand identity may be the most instantly recognisable. From its base in Reims, this top Champagne is well-known throughout the wine-loving world. From its very inception and the influence of the eponymous widow, Madame Clicquot (“veuve” is French for “widow”), there has been a strong focus on establishing a dominant and admired brand identity. A huge part of this is down to packaging, from the eye-catching yellow label to the incredibly popular Veuve Clicquot gift pack. Let’s look at why the packaging has been so successful!
Why is the Veuve Clicquot gift edition so popular?
Champagne has long been associated with celebration, and for many is the perfect wine gift. In designing its gift box packaging, Veuve Clicquot has smartly tapped into a lucrative market. What could be better than a Champagne gift? Well, simple: One that already comes in its own beautiful gift box. With the Veuve Clicquot gift box, there is no need for wrapping paper, fancy gift bags or anything else. It’s all there in the packaging, and the recipient instantly recognises it as a truly luxury product!
Why buy the Veuve Clicquot gift box
While many Champagne houses release gift box packaging as part of temporary or seasonal promotions, you can pick up a Veuve Clicquot gift pack any time of the year. What’s more, it’s available in the Yellow Label Brut style as well as the Rosé style.
As to why you should opt for a gift box instead of a bottle by itself? Remember that presentation is everything! Particularly if you are trying to impress a love interest, or show a friend that you really care, the gift box makes an immediate and bold statement.
Tasting Veuve Clicquot Champagne
Gift box or not, non-vintage Veuve Clicquot Champagne is made in a consistent house style year in and year out. The wine in your Veuve Clicquot gift pack will taste no different than a bottle by itself – and ultimately you can’t drink packaging. Those that are more concerned with the contents of the bottle than matters of appearance, read on. We’ve popped the cork of a bottle of Brut Yellow Label, and here’s what we think!
Its appearance is a beautiful golden yellow colour, and it has a mousse of very fine bubbles.
On the nose, the Champagne is complex with aromas ranging from white fruits to vanilla and notes of toast and brioche.
On the palate, there is a lot of fresh fruit character, balanced with delicate spice and toasty notes. There is mouth-watering acidity and a lingering finish.
Have you ever received a Veuve Clicquot gift box or other Champagne gift pack? Have you ever bought one for a friend? Tell us about other Champagne gift ideas in the comments below!