In the current wine market, where new brands keep appearing, it is important to stand out from the competition. A brand can not be recognised only by being of high quality or through its taste alone, but from the bottle’s appearance, with a creative and novel look as well as packaging. It is creative wines which gain customers’  attention, and encourage people to talk about them.


3 Producers Making Creative Wines Today

Here are three Spanish creative wine cellars, who have cooperated with innovative marketing agencies, to implement this new form of wine presentation in an excellent way. They have managed to distinguish themselves from the competition, and to draw attention to their new wines and cellars.


  1. Matsu’s Mature Bottles

The above series of creative wines each has a picture of a progressively older man to show maturity

The wine cellar Matsu, with appellation of origin Toro, relies on visual labels, which shows the client exactly what he is buying: Three generations of wine, represented by the young “Pícaro”, the mature “Recio”, and “El viejo” for the oldest. The name and the picture on the bottle corresponds to the characteristics and personality of the wines.


2. Spanish White Guerrilla’s Quirky Bottles

These creative wines have interesting labels that personify the grape variety.


This collection of wines, Spanish White Guerrilla Collection, consists of the world’s best white grape varieties, and they were cultivated in La Rioja. These come from Spain (Albariño and Verdejo), from France (Chardonnay, Viognier and Sauvignon Blanc), as well as from the cold Germany (Riesling and Gewürztraminer). Each member of this guerrilla has its own bottle, with its own image, which refers to the origin and the personality of the wine.


3. Loco, de Bodegas Canopy


The wine cellar Canopy “plays” with the name of the wine: He calls his first white wine Loco (which in Spanish means “crazy”). Referring to its name, the wine is delivered in a kind of straitjacket. On it the name, the wine cellar, and other information of an ordinary label is shown. Without a doubt a product that attracts much attention.

A rising trend

These three examples show the clear trend to give the packaging and labels of the wines originality.
This drink is gradually leaving its traditional image behind it, and renewed its appearance, in order to attract a younger audience, who are looking for good wines, but which also adapt to their image and character.


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