In spite of vodka being originally considered a tasteless, colorless, odorless and neutral beverage distilled out of potato or cereals, it is nowadays revolutionizing the Spanish market with spectacular increases in sales. It is precisely premium vodkas like Grey Goose, Citadelle 6C, Karlsson’s, Beluga, Roberto Cavalli or Belvedere the responsible ones of this change.
It seems we are facing a phenomenon similar to gin a few years ago. We are starting to see a great new variety of vodkas.
This increase in vodka consumption might be due to several reasons among which we would like to highlight the main ones:
First of all, the increase in premium vodkas sales might be due to a change in the consumption habits. There is a tendency towards drinking less quantity but better quality.
In second place, vodka is a versatile beverage. It can be mixed with many other beverages due to its neutral taste being thus extremely helpful for barmen.
Lastly, it is also worth mentioning its value for money since there are the production costs such as barrels or the years to be kept before selling it like when rum or whiskey are produced. This is one of the reasons why some vodka brands invest a lot more in their marketing campaigns.
As a conclusion, we might dare to confirm that vodka is going to be the new trendy distillate in the following years.